essenza conceptualised by Italian designers was brought to life by an international network of lubricant specialists. The circular logo encapsulates these brand values and finally each side of a triangle represent the brand, the company and its customers.
The essence is that thing without which something cannot be, cannot exist. An engine cannot function without oil. Therefore, oil is the essence of the engine, of movement, of power. The logo, formed by the letter ‘e’ within an energetic representation, symbolizes the power of essenza lubricants that from within allow the engine to express its maximum energy, efficiency, and excellence.